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Opinions & Interviews

2 May 2019

Opinion: Mass media should focus more on positive agenda

Opinion: Mass media should focus more on positive agenda

MINSK, 2 May (BelTA) -  Mass media should concentrate more on promoting a positive agenda, Belarus Information Minister Aleksandr Karlyukevich said as he addressed the opening ceremony of the 23rd edition of the Mass Media in Belarus expo in Minsk on 2 May, BelTA has learned.

“By honestly presenting the life in all its diversity, without hushing problems, mass media should focus more on a positive agenda. Not to destroy but to build,” Aleksandr Karlyukevich noted.

The minister emphasized the problem of fake news: “Today countries on different continents express concern over fake news, hatred and cruelty in media space and try to fight these phenomena at the legislative level. By understanding their nature, we know that we cannot protect truth or stop hatred by prohibitions alone. In this situation the role of professional, authoritative media is more important than ever. You can effectively confront this problem which is common to different countries and nations.”

Aleksandr Karlyukevich urged  to observe the principles of journalism and appreciate the trust of the audience. “People want to trust you rather than some dubious resources,” he added.

Taking part in the exhibition which is running on 2-4 May are more than 50 exhibitors. The expo traditionally showcases printed and digital mass media as well as online publications, which started seeking registration as mass media in Belarus in accordance with legislation novelties as of 1 December 2018.

The program of the expo features presentations of information and online projects, autograph sessions, and workshops. Heads of mass media outlets, journalists, and experts will discuss important issues related to the operation of the media sector, the role of mass media in the development of the society and the state. Multiple events will be dedicated to regional mass media, which will tell the story of their participation in the social and economic development of their regions. A presentation of sport publications will be arranged.

The Belarusian mass media outlets will also showcase projects as part of the nationwide campaign Belarus Remembers. The expo features projects of the Belarusian Telegraph Agency BelTA, press services and communication agencies. BelTA has displayed rare photos of 1941-1944 and partisan journals. BelTA’s stand also showcases traditions of sovereign Belarus, and serves as a venue to meet with athletes and set a new record.

The central themes of the exhibition will include the 75th anniversary of Belarus’ liberation from the Nazis, the 2nd European Games, modern internet technologies and the revival of the native land. On 3 May the expo will hold its first PR Day and also a large presentation of network media, including Mediana.by founded jointly with the Department of Journalism of the Belarusian State University, the Information Ministry, and the public press center House of the Press. The Dipservice Hall in Minsk will host the awards ceremony for the winners of the national contest of printed mass media Golden Letter. Over 330 applications have been received this year. The Mass Media in Belarus expo will mark Children’s Day on 4 May.

The Mass Media in Belarus expo has been held since 1997 by the Information Ministry with assistance of the Ministry of Foreign Affairs, the Minsk City Hall, the national exhibition center BelExpo, other government agencies, top mass media, and public organizations.

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