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Opinions & Interviews

4 Aug 2017

Comprehensive approach to mass media development in Belarus emphasized

Comprehensive approach to mass media development in Belarus emphasized

MOLODECHNO, 4 August (BelTA) – Belarus has been consistently working to strengthen the national media outlets, Belarusian Information Minister Lilia Ananich noted during the regional seminar-workshop on information support for the socio-economic development of Minsk Oblast and the goals of mass media on 4 August, BelTA has learned.

“Today mass media operate in a very competitive environment. Belarus’ information space is open, and we have been consistently working to strengthen the national media outlets,” Lila Ananich underlined.

Newspapers should be competitive, the minister added. Every editorial team should be working to improve the feedback with readers. It is also crucial to discuss the essence of the journalist’s job at regional seminars. The information space has changed considerably. So has the quality of news coverage, Lilia Ananich remarked.

She drew attention to the harvest campaign which is a hot topic in mass media today. Large photos of the harvest campaign on the front page will brighten up the newspaper and hold readers’ attention, the minister said. “Such publications and projects engage the readers. They feature a high-quality and deep analysis rather than some impersonal news coverage,” Lilia Ananich stressed.

The regional seminar-workshop on information support for the socio-economic development of Minsk Oblast and the goals of mass media was held in Molodechno on 4 August. It wraps up the series of similar events in different Belarus’ regions.

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