Press releases

30 Dec 2025

World-famous… and Belarusian! BelTA launches new project On Point. The Nation’s Pride

MINSK, 30 December (BelTA) – BelTA’s On Point project continues to evolve and is launching a new series for the New Year titled as On Point. The Nation’s Pride, premiering on 30 December! Get ready to see Marc Chagall, Zhores Alferov, and Adam Mitskevich in a whole new light.

Every episode will feature a trio: BelTA’s long-time host Yuri Groyerov, a popular blogger, and a history expert. Together, they will delve into the lives of notable Belarusians and examine their impact on the nation. The team behind On Point. The Nation’s Pride is confident the show will appeal to a wide audience, from curious young viewers to connoisseurs.

“Symbolically, it was exactly four years ago on 30 December that the BelTA multi-brand project On Point was launched, which consistently garners millions of views on our YouTube channel,” Anastasiya Savitskaya, general producer and editor-in-chief of BelTA’s multimedia projects department, said. She added that over 720 episodes of the project have been released, with launched series such as On Point. History, On Point. Health, and On Point. Technology.

“And today, On Point. The Nation’s Pride will join them. Featuring prominent individuals from various areas – artists, writers, scientists – the series will spotlight world-famous people with one key detail sometimes overlooked: they are Belarusians!” Anastasiya Savitskaya noted.

Anna Moroz, editor-in-chief of BelTA’s main information department, stated that the On Point project’s content is published not only on the YouTube channel but also as articles on the BelTA website. “We are absolutely confident that the project will not only be watched but also read and quoted across various platforms. We also expect it to generate interest among the international audience of our site,” she emphasized.

Watch On Point. The Nation’s Pride and discover something new!

All episodes of On Point project are available on the BelTA website and YouTube channel, as well as on the multimedia.