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26 Jan 2016

Bellesbumprom plans to increase presence in Asian markets in 2016

MINSK, 26 January (BelTA) – In 2016 Bellesbumprom plans to increase deliveries to Asian markets, BelTA learned from the press service of the timber, woodworking, pulp and paper industry concern Bellesbumprom.

"One of the most important areas of work in 2016 is export diversification. Exploring new markets is a strategic task for all companies affiliated with Bellesbumprom. Measures will be taken to increase the presence of Belarusian manufacturers in Asian markets, and also in the markets of Slovakia, Poland, Bulgaria, Romania, and Hungary. The anchor points for export expansion in 2016 will be the markets of Turkey, Iran, Pakistan, Spain, Italy, France, China and Egypt,” Bellesbumprom said.

Bellesbumprom and the Ministry of Foreign Affairs developed and coordinated with the government the plan of action to promote trade, economic and investment cooperation in 2016. The main objective of the measures is to build up export. The plan identifies 10 key points that need to be implemented in 2016.

Bellesbumprom noted that first thing it will make sure that the export-oriented manufacturers who implemented investment projects ramp up the production capacity and expand product lineups. "The plan stipulates the creation of new export-oriented companies, including with the help of foreign investment. The most promising are furniture and pellet manufactures," said the press service.

The plan also provides for the export infrastructure improvements, including optimization and development of distribution networks. "Bellesbumprom will undertake an in-depth analysis of the existing distribution networks abroad. Poorly-performing entities will be reorganized (liquidated), and new ones will be set up in the most promising markets. The concern is also set to hold promotion campaigns abroad, participate in international exhibitions, give a boost to e-commerce and make a greater use of modern information technologies to promote products," the press service noted.

Bellesbumprom will also work on commodity diversification, and increasing the production and export of pulp and paper goods (newsprint, various kinds of paper and cardboard).

"In general, the plan of action is designed to help Bellesbumprom enterprises to expand their shares on foreign markets, improve the efficiency of marketing policies," Bellesbumprom noted.

Currently Bellesbumprom supplies products to 52 countries. Export accounts for 56.4% of the total output.

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