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Business news

2 Nov 2016

Belarusian brewery Lidskoe Pivo to sell to Slovakia, Czechia, Hungary

MINSK, 2 November (BelTA) – The Belarusian brewing company OAO Lidskoe Pivo will sell its products to Slovakia, Czechia, and Hungary, BelTA learned from the company’s Marketing Director Irina Kapilova.

According to the source, the company is putting the final touches to the contracts with its partners in these countries. Labels are being adapted to match the partners’ requirements and certification procedures are in progress. Sample batches of kvass have been shipped to Israel and Bulgaria. Logistics options for selling to China are under consideration. The company continues cooperation with Germany and Poland.

Russia is still the main market for Lidskoe Pivo. Cooperation with Russia’s top retail chains has been established.

In January-September 2016 Lidskoe Pivo’s kvass export soared by 78% in comparison with the same period of last year while beer export dropped by 11%. The trends are attributed to changes in approaches to such products in Russia. The overall export of kvass and beer rose by 30%. In physical terms the company exported 10.5 million liters of beer and 18.4 million liters of kvass.

The public joint-stock company (OAO) Lidskoe Pivo is one of the oldest breweries in Belarus. It was established in 1876. In 2009 the Belarusian company became part of the Finnish concern Olvi. In 2009-2011 the manufacturing capacity of the Belarusian enterprise was nearly doubled. Apart from beer the company makes naturally fermented kvass, juice-containing beverages, cider, energy drinks, drinking water, and lemonade for children.

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